Purpose of Role
To support Sully’s Steamers franchisees by leading store-specific marketing activations,
developing and distributing physical collateral, driving catering promotions, and executing
brand-consistent campaigns at the local level. This role bridges corporate strategy and field
execution, requiring travel to ensure marketing effectiveness, franchisee satisfaction, and
grassroots impact.

Key Responsibilities
Campaign Execution; Collateral Deployment
 Partner with the corporate team to build and roll out seasonal and local campaigns
 Assemble, ship, and track marketing kits (“store-in-a-box”) with signage, flyers,
event materials, etc.
 Monitor and manage inventory of print and branded collateral
 Coordinate with third-party vendors for custom materials when needed
Store-Level Marketing Support
 Travel to supported stores to ensure brand standards are upheld
 Ensure collateral is correctly displayed and store teams understand campaign goals
 Collect insights, photos, and feedback from field visits
 Act as a go-to marketing contact for franchise owners and store managers
Events & Catering Promotion
 Assist with planning and promoting community-facing events (e.g., fundraisers,
openings, samplings)
 Develop grassroots strategies to boost local catering awareness
 Create tailored marketing materials or talking points to support catering outreach
Reporting; Analysis
 Track marketing activity and outcomes by store

 Maintain spreadsheets/dashboards to monitor ROI, lead generation, and
engagement
 Share insights and best practices with corporate and franchise partners

Measurables (KPIs)
 % of Franchise Stores Displaying Marketing Correctly
 Catering Leads or Sales Uplift in Supported Stores
 Campaign Performance Reports Delivered On-Time
 Franchisee Satisfaction or NPS Feedback

Core Values Alignment
 Takes initiative and sees things through
 Values franchisee relationships and trust
 Detail-oriented and organized in the field
 Creative and resourceful when solving local marketing challenges
 Passionate about brand consistency and customer experience

Tools / Systems Used
 Google Workspace (Docs, Sheets, Slides, Drive)
 Project Management (ClickUp, Asana, Monday.com)
 Light Design Tools (Canva, Adobe Express)
 CRM / Catering Lead Tracker (internal or vendor-managed)
 Internal Print/Promo Ordering Tools

Qualifications
 1–3 years in marketing, promotions, or franchise support
 Strong communicator and relationship-builder
 Experience with campaign development or event coordination
 Self-starter with strong time management and organization skills
 Valid driver’s license and ability to travel
 Bonus: Familiarity with foodservice, QSR, or franchising models